Waannee Kanomthai

Suticha patsrivong

pployytichaa@gmail.com / www.sutichapatsrivong.com

My project was to create a brand for Auspicious Thai desserts called Waan-Nee Kanomthai. The project began with my family's own Thai restaurant in New York, as I noticed that teenagers there have more appreciation for and interest in Thai desserts than Thai teenagers. I observed Thai Generation Z’s attitudes towards Thai desserts, and noted that this demographic tends to value Western, Japanese or Korean desserts more compared to Thai desserts. They are not only attracted to the desserts, but also to their marketing and packaging. I wanted to change their perspective of Thai desserts as an ‘old people dessert’ by creating packaging sets and rebranding Auspicious Thai desserts. My branding created a new look for Auspicious Thai desserts to increase the appreciation while also helping Thai Generation Z’s see the true values of our own tradition. The desserts were grouped into themes of love, success, and wealth. The themes were found by looking for similarities in the beliefs associated with these desserts from the past, and the themes Generation Z would relate to.

Packaging set for Auspicious Thai dessert in 3 themes wealth, success, and love.

Business card design “in tiny pocket style“ fit your wallet perfectly.

Whole branding design set for Waannee Kanomthai brand.

Work process

Hand draw sketch of the Packaging design: ingredients and process making design

Typography choice processing.

Ingredients design: show the ingredients illustration along with it so target audience will have a clear picture in their head of how’s look like.

Ingredients of Thai dessert illustration design(art direction), I one of my choice is the one on the right side. It’s look more realistic as a communication design who wants to educate people to make it close as the actual picture will make the target audience will understand it more clearly.

Box function fo my choice.

Waannee Kanomthai

Suticha patsrivong

Work process

Other Works