The Wellness Promise

Chirapat Phatraachariyakul

chirapat.patt@gmail.com

It’s everywhere, isn’t it? Routines to follow, products to buy, ways to "improve" yourself. But is it actually making us feel better or just keeping us striving for more? Is most self-care just people trying to survive the pressure of modern life?

This project explores how wellness culture has become a multi-billion-dollar industry that often fuels anxiety and burnout through unrealistic standards. Through a social media campaign and interactive website, it encourages individuals to critically reflect on wellness trends and societal expectations, helping them break free from the cycle of self-optimization. By offering tools for reflection and empowers people to reclaim wellness in a way that feels authentic and personal.