The Purr-fect Life?

Chananchida Araya-asanee

chananchida.ara@gmail.com / chananchida.co

This campaign questions the perfect image often shown in online cat content and sales. It explores how cats in Thailand are being treated more like products than living beings, especially on online platforms where buying a cat can take just a few taps. Many people see cute posts without thinking about the cats’ real lives behind the screen.

Through animation and website design, the project reveals the hidden harms of this fast, convenient system. It asks viewers to slow down, reflect, and recognize how even small actions online can feed into a cycle that treats cats as products instead of lives.
#PauseBeforeYouPURRchase