ลูกทุ่งม่วนไท๊ม์ (Luk Thung Muan Time)

Thien Charanvattanakich

thiencharan@gmail.com / thiencharan.co

ลูกทุ่งม่วนไท๊ม์ ชวนน้องพี่ ร้อง เล่น เต้น ฟัง is a social media campaign that encourages young Luk Thung music fans in Bangkok to proudly embrace their passion. It creates a vibrant and safe space where self-expression and appreciation for Luk Thung are celebrated. The campaign invites young audiences to sing, play, dance, and listen in their own unique ways — showing that loving Luk Thung is something to be proud of.

The campaign is driven by two main strategies. First, “lead by example” — showcasing real young fans who express their love for Luk Thung to inspire others through interviews. Second, “you can do it too” — encouraging participation through fun, interactive, audience-generated content on Instagram. This builds engagement and a strong sense of community.