Hype Hunt : It's Time... to Hunt the Hype!

Thanyapa Chareonsedtasin

Thanyapa.chareon@gmail.com / Thanyapa.co

Everyone has probably felt the excitement of picking a blind box, curious about what’s inside. That thrill often leads to quick, impulsive decisions. But once opened, the result may or may not meet expectations, sometimes leaving you disappointed or regretting the money you spent. Still, you reach for another box, chasing the next surprise and falling deeper into the loop. The reason behind this loop is FOMO, the Fear of Missing Out, pushed even more by marketing tactics that make people want to keep buying.

Hype Hunt! It’s time to hunt the hype. This interactive experience takes the audience on an emotional journey through the world of FOMO, showing the behaviors of blind box buyers as they face limited-time offers, competition, social pressure, and the chase for rare or exclusive items hidden inside the box. By simulating chance-driven blind box marketing, the project reveals how anticipation and scarcity work together to trigger impulsive choices and emotional reactions, keeping buyers hooked in the loop.